Thursday, 14 March 2013

How to Register a Trademark in China



Registering a trade mark enables companies to protect its brands and prevents other organizations from using identical logo or symbol to mislead consumers. It does take a good amount time and strife to incorporate a trademark in China; nevertheless it would be good to do so to ditch issues if any, in the coming years. Entering into business with China without registration will leave the brand unprotected and open to an unseen risk.

Why is it vital to incorporate a trademark in China?

If there is a good trade opportunities available in China, and the company aims to excel in the market for a good period of time then it’s imperative that the trademark is incorporated right from the commencement of the business. China-is-a-first-to-file state, which means early birds, will get quick registration.

How do I register my trademark in China?

Company, which is not based in China, has to take the help from a lawyer to get the trademark incorporated. The expense of incorporating one product line is $500. A regular incorporation process will take about 18 months.

General guidelines

·         Do have a Chinese version of your trademark.
·         The trademark chosen should be powerful and appealing.
·         Do register your trademark to stay safe and well protected.
Make sure that your trademark is unique and different, bearing no similarities with an existing trademark.

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