Registering a trademark gives identification to your company and its products. It also prevents other companies from using your name or confusing your customers with a similar brand. It does demand some time and require modest resources to get a trademark registration in China. However, not doing so will leave your brand open and unprotected to considerable risk.
It is to be noted that your registered trademarks in any part of the world are applicable in China. Hence, if you come across good opportunities in China and wish to grab this opportunity for a considerable period of time, then it is extremely crucial to register your trade mark right from the beginning. It is to be noted that China is a first-to-file country; this means that everything else being equal, whichever company applies for a trademark first, will get the registration. Until and unless you are able to do to do business without your existing brand, you should seriously consider registering your trademark in China.
For your trademark registration, it is vital to have a Chinese version of your trademarks. This is extremely crucial because Chinese consumers will require a Chinese name so that they can conveniently identify with your products and services. A good Chinese trademark plays the same role as an English and/or French one. Take assistance from a person with a strong base of Mandarin Chinese so that he can come up with a Chinese trademark which is appealing and attractive.
It is to be noted that your registered trademarks in any part of the world are applicable in China. Hence, if you come across good opportunities in China and wish to grab this opportunity for a considerable period of time, then it is extremely crucial to register your trade mark right from the beginning. It is to be noted that China is a first-to-file country; this means that everything else being equal, whichever company applies for a trademark first, will get the registration. Until and unless you are able to do to do business without your existing brand, you should seriously consider registering your trademark in China.
For your trademark registration, it is vital to have a Chinese version of your trademarks. This is extremely crucial because Chinese consumers will require a Chinese name so that they can conveniently identify with your products and services. A good Chinese trademark plays the same role as an English and/or French one. Take assistance from a person with a strong base of Mandarin Chinese so that he can come up with a Chinese trademark which is appealing and attractive.
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